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Shinsei Financial’s Card Loan Business

Friendlier card loans offering stronger security

新生フィナンシャル カードローン事業

We aim to be your card loan provider of choice.
We will respond immediately to the requests of each customer who counts on us.
This is the base of the Lake brand.

Lake is a new card loan brand aiming to quickly offer, when needed by our customers, services that are suitable for each customer, while maintaining the trust of the Lake brand we have established.

Online service which completes the loan process from application to borrowing on the same day.
Interest-free period that can be chosen by our customers depending on their situation. Convenient store ATM network available across Japan.
Back-office operations such as accepting telephone applications and customer inquiries are centrally managed at our call center.
Our dedicated communicators listen to the voice of each customer and help customers so that they can use Lake at ease.

Card loans too must evolve as peoples’ lives evolve with technology. Lake will try one after another new initiatives that will help our customers feel closer to Lake.

In addition, we will create a brand that will be trusted by our customers and society by further ensuring the customer-centric principle, while incorporating the sense of speed, entrepreneur spirit and advanced technologies of the SBI Shinsei Bank Group.

Lake

While maintaining the identity and consistency of the Lake brand with the green color, the logo expresses our flexible response to diverse needs of our customers by using the same logo for diverse media such as signboards in different sizes depending on location and space, SNS and website.