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Shinsei Financial’s Card Loan Business

Friendlier card loans offering stronger security

We aim to offer card loans that continue to be selected by our customers.
In April 2018, we launched “Lake ALSA”, with the passion to immediately respond to the needs of each customer who relies on us.

Lake ALSA is a new card loan brand which aims to respond to the needs of each customer quickly, while maintaining customers’ trust developed by “Lake” brand

Internet service that completes the transaction process from initial application to borrowing on the same day.
Free-interest period that can be selected based on needs. Nationwide convenience store ATM network. Our back-office operations such as accepting telephone applications and responding to inquiries are centrally managed.

Our dedicated communicators listen to the voice of each customer and give the customer necessary information so that he/she can use our products at ease.
Lake ALSA will continue to find new ways to be selected by our customers, in order to evolve card loans as our customers’ daily lives evolve with new technologies.

“Lake ALSA” is a new brand which adds “Agility”, “Linked”, “Security”, and “According to our vision” , the key words that symbolize the values we will offer to “Lake”, the brand which has been developed by the Shinsei Bank Group.