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Overseas business

Enter the consumer financing service market in Asia

Shinsei Financial plans to enter overseas markets centered on Asia as our new growth stage.

Asian countries have been experiencing remarkable economic growth in recent years. However, their consumer financing service markets have not matured yet. There are large latent needs in these markets, which have especially attractive prospects for the future. Recognizing that significant business growth cannot be expected solely in the domestic market because of an aging and declining population, Shinsei Financial is facilitating business development overseas utilizing its know-how which was accumulated over long years. Our global perspectives and diverse human resources give us significant advantages in our business promotion to Asia.

In November 2017, Shinsei Bank launched MCredit, a joint venture which offers consumer financing services jointly with Military Bank, one of major banks in Vietnam. We have dispatched its employees to MCredit to transplant its know-how and experience in the company.
We are currently conducting detailed research on relevant laws and regulations, market risks, and other country-specific factors in preparation for our next business development. Furthermore, we are researching and analyzing local cultures and practices, economic conditions and lifestyle choices of local residents, and “when and what they are spending their money on,” in order to plan and develop services tailored to the local characteristics. We are already working to develop IT infrastructure serving multiple languages, by for example offering our information system to JFintech, a financial subsidiary of the JMart Group in Thailand.

We will offer optimum and high-quality services that match each country and region based on the concept of “financial services for ordinary citizens” with the aim of expanding our businesses and contributing to the creation of employment and the development of the sound financial markets in host countries.
Our challenge is to significantly expand the consumer financing service markets in Asia has begun.