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Greeting

Since its foundation in 1964, Shinsei Financial has been serving its customers sincerely to create various value as a financial service provider for ordinary citizens. We experienced many major changes in our history of more than half a century but captured them as opportunities and have been implementing advanced management by incorporating new culture, ideas and know-how.

Shinsei Financial has “Lake” brand which we have been protecting and rearing for a long time. We have high productivity through continuous operational reform and new value co-creation initiatives through collaborations with external companies and within the Shinsei Bank Group. We have field power that has been developed for decades and organizational power with unconventional talent. We have also accumulated experiences and know-how that will be the sources of our competitiveness.

We will create our next stage by utilizing intangible assets we have developed.

  • A company providing financial services that can be used at ease when each customer needs them in their day-to-day life
  • A company essential for society making people’s day-to-day life prosperous by solving social challenges
  • A company a. recognized by our customers and society, b. making employees feel rewarded and c. working on sustainable business.
    Our focus will always be providing best quality services needed by our customers.

The recent unprecedented pandemic is changing the world drastically. There have been a lot of changes in the past two years. People have more diversified values, and digital transformation (DX) is also accelerating. We will accept changes in society and diversified values to promote sustainability management for solving various social challenges.

Look forward to Shinsei Financial, Lake ALSA and new value we are going to create.

President and CEO
Shinsei Financial Co., Ltd.
Junichi Kobayashi